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Thursday, 11 September 2008 19:38

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Dear Barbecue Enthusiasts,

Thank you for your interest of the new family lifestyle encircling the globe called Barbecue!!

 

The World Barbecue Association and its affiliated members are proud to show a fast and efficient growing organization with the target to unite all the countries around the open fire.

 

Only mankind is capable of controling the element of Fire. We take the open fire as an instrument to promote the positive way of life, showing respect to all creations. Every country is welcome to participate, regardless of religion, race or ethnic source. We believe in the good of all people.

 

Our corporate mission is leading us to another way of behavior in the world of tomorrow. Respect and tolerance are the leaders of all our thinking and reactions. The success of fulfilled championships on 3 continents will show us the way to go.

 

There is so much involvment of so many interested branches, including after all kinds of food producers, tourist and travel organizations, outdoor and leisure equipment, all kind of tools and wares for the daily use around barbecue. Even offroad cars and holiday resorts are involved.

 

To help in your decision, if your committee is able to make the step into a global event organized by you and your suroundings, we made these our common goal as a general oversight of the needs and agreements between a future eventmaker and the global roof organization.

 

In the enclosed papers, you find a lot of information about the WBQA. If you are not already affiliated and familiarized with the WBQA. It may help you to make your decission.

 
For further questions, please call our head office and ask for our man in charge of global and continental events under Tel 41 52 670 05 24. Mobile 41 79 502 89 54 Fax 41 52 670 05 25
and e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it
 
We are looking forward to seeing you, by:
 
"Meeting new and old friends from around the World, through the medium of Barbecue. Under the flag of Food and Freedom."
 
Your World Barbecue Association
Rolf Zubler, President
Neuhausen at the Rhinefalls Switzerland May 2001
 

 photo_story_content


 

Mission for Food and Freedom

1. I ntroduction Story 1995 - 2000 A story involving a special vision.

The story of how a global trend with the name of ‘Fire, Food and Freedom’ began and evolved around the world.

Individuals of note, without whom the association might never have taken shape:

Rolf Zubler founder of this global trend and originator of the idea to make people happy, using the medium of barbecue as a sports tool to bring positive people together internationally.

Kurt and Lore Zubler Rolf’s parents, whose encouragement and support gave Rolf the impetus to strive for the dream of a global barbecue fraternity.

Maya and Robert Rubli - Rolf’s sister and brother on law.

Robert Schai - Rolf’s childhood and longest friend.

Steven Walker - Rolf’s old senior executive within Woolworth’s South Africa.

Elisabeth Oppler - Rolf’s former wife.

Markus Zimmermann - Rolf’s good friend and co-founder of the WBQA.

Beat Jost - Rolf’s Friend and Business partner

Places and dates:Mariston Hotel. Claimstreet Hillbrow. Johannesburg 1977. First home in Africa

Garden Centre. Cape Town. Rolf and Elisabeth’s home by the sea

Sandy Bay . Landutno. Cape Town. weekend place of the young couple

1953 Wald Zürich Switzerland . Birthplace of Rolf

1953 Dübendorf Where Rolf Grew up until the age of 13.

1966 Neuhausen at the Rhinefall. New home of the family Zubler

1969 St‘ Croix Jolie Brise Vaud, ( Institute pour jeune gens,) first stay outside home

1970 Apprentice ship as a butcher

1973 - 1977 Different places working as a butcher

1977 E migration to South Africa

1980 M aster butcher school. Spiez. Switzerland.

1981 Food and Science University . Kenya.

1984 T aking over the family business at Neuhausen. Switzerland.

1995 First Swiss Barbecue Championship Riethof Switzerland.

1996 First European Barbecue Championship. Switzerland.

1999 First World Barbecue Championship Wil/Toggenburg. Switzerland

2000 Presidency World Barbecue Association

The story about Fire, Food and Friendship starts far away from home in Africa.

26th December 1978. The date when the first thoughts of germinating an organisation and holding a barbecue championship took shape within the mind of Rolf Zubler.

A sunny day in Sandy Bay located just outside Cape Town in South Africa , A place of many parties and laughter where the shining bronzed forms of the youth could be seen laid in the s now white sand. The air was wonderfully warm with a light breeze carrying the heady scents of the coastal herbs to ones senses, and the Cricket’s chirping competing with the bird song that filling the air in a cloudless sky right across the bay..

Rolf’s partner Elisabeth was celebrating her 27th birthday which explained the number of our friends in evidence, some were remarkably shy but braved the choice of the party venue as it was one of natures natural places for those that chose to bear all to the rays of the sun. Rolf was busying himself in carving a big watermelon to flourishing ‘Vandykes’ enabling all to have a succulent chilled portion to quench their thirst along with white wine from Zoonenbloom and Chateau libertas.

Whilst the party had just begun the real gathering was yet to take shape upon the arrival of all the guests, and the spitting of the fires flames nearby brought the senses of those sitting in the warm clean sand to anticipation of the food that Rolf and his friends had prepared.

For those whose first time it was to Sandy Bay it was a curious feeling to be without the customary materials that we mere humans wrap ourselves in yet soon with the help of a glass or three of wine everyone was comfortable amongst friends and relaxing whilst enjoying a truly beautiful day.

The open fire made for speculation in regard as to what type of food they were going to eat as this was an Internationally mixed group from South Africa, Europe, Asia, and America, yet soon all were relishing the long and juicy appeal of the pork loin stuffed with dry apricots and plums, rolled and spiced, turning in front of the open fire. The anticipation was soon over upon starting to eat when all went quite momentarily as this was served with fresh seasonal and a nice Hunk of bread which was especially baked for this occasion by the Austrian baker at the local Garden Centre.

Dear reader,
This first anecdote might give you the impression of the time and place where the first seeds of Worldwide friendship through Barbecue began.

The party at sandy bay did culminate in that a request for all those guests would make an international grill party where they would be judged to a set of rules and under set regulations, where prizes would be given.

The idea of a Braai Championship was born.

A dentist from Germany was in charge of the rules, a priest from South Africa was in charge of the judge’s organisation, a Woolworths merchandising lady was in charge of the side dishes, and an engineer of boat technology was the organiser of the drinks etc.

The date of the first Sandy Bay International Braai Championship was held on the first weekend January 1979.

It was one of those unforgettable Cape Town days, with a sky like pure wafting silk over a shimmering bay of blue only capped by frosted peaks of the waves driven by a refreshing breeze. Not the sort of day to be standing still in the sun so the activity of the contest was a welcome challenge to all.

Each team had a maximum of two people and were a grid, knife, fork, cutting boards, stones and cutlery from which to serve 4 judges, i magine the excitement as all present were attired in Adam and Eve costumes, even Rolf’s old and his wife. It was all so natural and all had a feeling of wellbeing that has never been forgotten.

The Championship was a great success, each team tried to outdo each other competitor yet within a spirit of fun - many making stories and providing entertainment to impress the judges.

Rolf’s team (his girlfriend Elisabeth and himself) were in their element. They had so much fun and the food they prepared was outstanding, especially the meat they produced over an open charcoal fire.

The Swiss team did not win! The Swiss team had one of the nicest of serving and entertainment ladies, Elisabeth gave the team the Swiss beauty touch, and they won the fun part of the braai competition. Never the less, the party was a sensation to the emotions of all there implanting special moments in to the hearts of the international community living in Cape Town.

Very soon addresses were exchanged and the arangemnts for the next event were being planned. As for Rolf himself he had to go back to Switzerland for his master degree and left Cape Town in early 1980.

 

Early 1995 the Zubler Meat and Sausage Boutique, which having been very successful with its business’s of Party Land and Rheinfall butchery, and having a famous lady called Monika who was in charge of a team of seasoned cooks and party builders decided to instead undertake instead of the yearly order of preparing and organising grill schools on the farm of Rolfs sister Maya, to advertise the first Swiss Grill Championship held on a Wednesday evening for the interest teams inside the boundaries of Switzerland. With his connections Rolf put together 10 teams for the first championship, an accomplishment easily coordinated by the Party Land business. The press of the region and the TV stations of Schaffhausen and East Switzerland were there and promoted the success of this first country championships all around Switzerland.

 

The Judge of great honour was the wife of a very well known man called Erich Schulthess, a good customer at the shop of Rolf and Elisabeth. He received the day after these first Swiss Barbecue Championships the clear and evident message from his wife Charlotte, that these type of entertaining people, guests, media and friends is the future of human kinds communication around the globe.

 

Rolf was at this time a bit sceptical, because of the amount of existing work within his businesses. The overwhelming success through his publicity as a perfect organiser and visionary however gave his businesses even more growth than before. Erich Schulthess came to his shop to talk to him personally, about the future of this great idea. He insisted that Rolf establish the Swiss Barbecue Association. Erich went home and returned again only a few minutes later. Rolf thought it strange that Erich’s Rolls-Royce returned again so soon in front of his boutique. Erich came in and gave the order to mark immediately for recognition of the European Barbecue Association with all rights and dues of an international Association.

 

Finally, the media came to Rolf again and again to ask, what the next event of this kind will be. Rolf, self-confident through his friends and his wife Elisabeth, as well as through the acknowledgment of important Swiss people, decided to make the first ever European Barbecue Championship in 1996. It was one thing to establish a Swiss Championship with 10 teams, that was achievable, but to form an International event was something clearly different. At this time Rolf had the idea for the production of healthy and safe grown animals in the field was unique within Switzerland and Europe . He was the first butcher to label meat by region, quality with AOC. Appellation d’origine controllé“. The ensembling foundation was Avantgarde for European Butchers and his President Horst Wizemann subsequently asked Rolf to be part of this group.

 

Through the cognisance of these famous European Butchers with their own shops and businesses and through Horst he made contact to 11 European Countries and its butchers to recruit teams for the forthcoming first European Barbecue Championship.

 

In the meantime its mentor Erich Schulthess was already working around the world telling all his friends of the great idea which his butcher had in 1995. Erich came again to work on Rolf, insisting that he establish the World Barbecue Association, because of its outstanding ability of making the people of the world getting closer together and promote unity.

 

The date for the foundation of the World Barbecue Association was formed quickly with Carol Wells from the USA as Vice president.

 

Alfred Zollinger was the Financial controller made responsible, Markus Zimmermann for communication and file guide, and a few others gave their foundation vote to the day president Markus Zimmermann, to elect Rolf Zubler for the first World Barbecue Association President, this happened at the number one Hotel and Restaurant Fischerzunft in Schaffhausen, on the 3rd of January 1996.

 

At this time some very good friends came together with Rolf and its Chairman Erich Schulthess, a veritable crowd of grill enthusiasts ‘started making nails with real heads’: Markus Zimmermann as contact to USA, knowing Carolyn Wells from KCBS and Donna Myers from New York, Robert Schai project leader and computer specialist, Rolf’s longest friend since his childhood.

 

Urs Hellstein publisher, Maya and Robert Rubli , Rolf’s sister and brother in law, Alfred Zollinger UBS banking director as financial genius and a lot of great people that made this first ever European Barbecue Championship happen.

 

Within all of these people the spiritual virus of World Barbecue began.

The first European Barbecue Championship was mainly sponsored by Coop, a national distributor in Switzerland , Jack Daniels Lynchburg Tennessee and IWC International Watch Company located at Schaffhausen at the Rhinefall in Switzerland . The whole group of helpers and workers were sponsoring their time and a lot of spirit to promote this first ever barbecue event.

 

We had special guests like Donna Myers from Holmdel New Jersey President of the BIA (Barbecue Industry Association USA), Joe Davidson better known as the producer of Oklahoma Joe from Stillwater USA, best chefs from Denmark and Belgium. 12 countries were coming in total 32 teams competing at the first European Barbecue Championships. More than 10 TV stations reported the event to everybody's surprise. Donna Myers gave birth to the World Barbecue Association by giving the WBQA flags to the 5 continental ladies that were here to collect their continental flag. The ceremony was so emotional and overwhelmingly warm-hearted, that all people saved this moment in their hearts.

The TV presentation by Heinz Margot from the Swiss main TV station explained and fulfilled by his impression every moment that he believed in the what was taking shape, knowing Rolf and his friends only for some hours, that the day will come when the sign of the World Body will be as popular as the five rings of the Olympics.

After 3 days of great weather, thousands of spectators, a foundation ceremony for the World Barbecue Association with the fire brought from the sky through a parachutist and more than 50 journalists, these first European Barbecue Championships became the event of the year for the whole region.

By surprise, Rolf was asked by various TV stations if they are allowed to come again next year. Not knowing Rolfs behaviour in never do the same thing twice, e specially when it was so successful. Rolf said in his moments then that he experienced ultimate joy at he success of what he and his friends had achieved and that he would make the first ever World Barbecue Championships on the 9/9/1999. Not even knowing what day of the week this date would fall.

Back at work and in the meantime involved a fast reconciliation of all that had happened and as a result all the fees for hosting the event were covered.

This dear reader is the end of our beginning, Rolf thought that as the time passed the memories of the media might forget the given dates he had set in Dachsen at the Rhinefall. Yet this was not to be.

The invitation of the first European Champion from Austria to the Jack Daniels invitational Championships in Lynchburg was the next great event for the truly very young organisation to become fulfilled. Markus Zimmermann was organising a huge trip to and in the States. The Lynchburg event showed the Europeans what Barbecue is all about. Not one score could be won at this first time outside a Europe Championship. But never the less, the teams from Switzerland , Germany and Austria with its European Champion did learn a great deal in the States.

Markus and Rolf took the chance and visited the Barbecue Industry Annual Meeting at La Holla San Diego to meet all the big bosses of the industry. The Weber people liked the video brought to the members, most. Weber was the main sponsor of grills at the first European Barbecue Championship in Switzerland . Realising that America is not Europe, Markus and Rolf were happy to at least have the vocal positiveness of the meeting, but also being informed that USA could not at that time foresee a stable structure to any Barbecue venture coming from Europe, effectively a ‘here to day and gone tomorrow’ ethic was relayed – understandable yet soon to be dispelled.

The European Championships went ahead with the Second European Championship being held in Wels Austria in 1997 made and organised by Johann Stabauer President of the Austrian Barbecue Association and personal friend of Rolf, 1998 was in Germany Pforzheim the third, organised by the man last called top do so in Germany, whenever nobody can do it Helmut Jurende, butcher shop owner and man of influence would step into the fireingline. The year after in Holland Raalte being the forth, made through the publisher Klaas Dijkstra and his wife Monice.

Various country championships established in the various countries made the work in the WBQA body much more challenging yet Rolf and his friends were working day and night to satisfy the country representatives, by this time 12 country connections had been made.

Meanwhile Rolfs plan to establish his Swiss Dream Beef, a unique new and very successful slaughtering and producing technique, developed during his time working as a meat scientist at the University of Kabete and Njoro Kenia, that will make a revolution in the meat trade was being worked upon.

UHU named Urs Hellstein, Rolfs ghostwriter came again and again with the requests from the media and TV stations asking how far the first World Barbecue Championship had progressed through Rolf and his friends, and how can they help to form teams to fulfil the demand..

The Swiss Barbecue Association was the organisation that had the focus to make it happen, at this time Sepp Blatter was elected as FIFA world President. Sepp is Swiss and therefore the press were often teasing him by saying that it is Sepp Blatter against Rolf Zubler . Rolf at eh tiem was not only the World President, he was also in charge of the Swiss and the European Barbecue Associations. Rolf very quickly made a quick and effective decision. Christian Anderegg a Swiss national and accredited marketing specialist gave his word to work as the second Swiss President with the target to make the first World Barbecue Championship happen.

So it was that Budgeting and organising began. Luzern in Switzerland was willing to be the place of the first World Barbecue Championship. Christian organised several meetings with good friends out of his branch, to establish a great first world event in Switzerland . Several visits were made in Luzern and even the mayor of the town was infected by the growing barbecue virus.

Only the man in responsible at the lake where it would take place was against the event. He insisted that if the football club of Luzern would play in the upper league, he would need the space for car parking. Several meetings were made to sort that problem out, until the mayor of the building department started asking to change the date of the venue. Several suggestions were made by the organising committee, but every other date had another failure through the same narrow minded individual, until Rolf decided in the middle of the meeting with all these important men of the town Luzern, that this town was not fully committed to the hosting an event of this nature and withdrew his event from their consideration, soon to be followed by his friends and supporters with the mind to seek out an other more positive venue foe a world event.

UHU again was active already before Rolfs decision was made, he had suspected beforehand that this might have come about so he had maintained communications with Zürich, Bern , Lugano and Geneva who were still on the list as potential hosts, but time was running out.

As well the Tourismus Director Raphael Enzler was putting gin his input in together with the mayor Josef Hartmann of Wil /Toggenburg in the region of the big lake in the eastern part of Switzerland . This region seemed to be ideal. It was so refreshing to have so many nice people willing to make this first step towards the historic formation of this now classic event.

An organising committee of the WBQA and the local county was made. The budget of which meant that the SBA president decided to retire from providing his input as it seemed to be unachievable to bring 1 ,5 Million Swiss francs together to cover the costs. Again Markus Zimmermann and Rolf were standing taking the mantle for this event. Josef Hartmann mayor of the town Wil and Rolf Zubler officiated over a committee of only 15 persons, and amazing fete as he also had to maintain his 13-hour job at Neuhausen and his time was very limited to achieve all the organisation he wished.

The date of the 9.9.99 came closer and closer with funding only really coming in 2 months before the start. Rolf and his friends never gave up and went for the best that they could, even if the financial chief in the committee was changed every now and again through the immense financial commitment and risk factor.

It was through his belief in Living the life of luck that Rolf brought together the unforgettable meeting of the 30th May 1999 at the Restaurant Hof zu Wil. It was to be a historical benchmark in the world of barbecue together with Markus Zimmermann from Cactus Jack, they stated that whoever wished to back out at that time was given the opportunity to do so, yet those that were to stay had to commit to the very highest of standards. Quickly savings of more than 500'000 Swiss francs were made and became effective with the request to all members of the committee to make the best out of the remaining resources they could.

In all over 70 teams entered for the First World Barbecue Championships in wil.

At 9hour 9minutes and 9 seconds on the 9th of the 9th 1999 huge shots were being fired over the town by old canons setting off the start of these the first world barbecue championships.

The official video made by a professional company does not even portray half of the emotions running through, and many that saw it wished they had been there. It was wonderful, the music in the style of the old warriors of the town, together with hundreds of children with country flags, horses, wagons and all the competition teams wandering through the old medieval town to the place of the championship. Quite unforgettable.

Friday the 10th of September, again a lovely day with so many people coming to Wil from all over the world and infecting all the participants withtheir spirit of friendship. It was there that the second annual general meeting of the WBQA was held. All continents were there and voted for their future in harmony, led by the WBQA and its mission to make people happy.

Saturday, the day of the Amateur World Barbecue Championship. The day was sunny and hot, like no other day in the whole of the Swiss summer, the amateurs gave their bests, not knowing that the professionals could do any better.

The announcement of the first Amateur World Champions, the Cactus Ladies with its team chef Monika Meier from Switzerland was great. The Champions party afterwards was even greater. Thousands of people mixed with the international crowd of Barbecuers from all over the world, The First World Mister Barbecue - Dani Rice from Texas, Miss Switzerland Anita Burri , the world smile lady Valerie Schmid , the smile of the soccer world championship Seoul South Korea and a lot more beautiful people made the evening to a place where happy people just had to be.

Sunday, the 12th of September 1999 , the day of results for the organising committee. Urs Küttel the man in charge fo scoring evaluation, Marcel Kraus the chief of all the judges and all the many hundreds of helpers from the township of Wil under the guidance of Mike Holenstein and Rafael Enzler and the people of valley of Toggenburg gave their best. The day went past like a Whirlwind with no queries, no bad words, just fun amongst happy people, the announcement of the first World Champion was so emotional that even the media people couldn’t talk anymore.

Winner of the first World Barbecue Championship 1999 was Beringer Dream Team Switzerland/USA with the team chef Thom Krieger alias Gourmet Thom from Zug Switzerland .

The medias distribution response reached over a Billion officialyl counted contacts and was exaggerating even our our fantasy.

The sponsors were happy, we too.

The first World Barbecue Championship was mainly sponsored by:

Stadt Wil and Tourismus Toggenburg

Cactus Jack, Schweizer Fleisch, Golden Games, Eggers Catering, Tele Top, Radio 7, Wiler Nachrichten and various private sponsors who wished to remain anonymous. A start was made.

The second World Barbecue Championships were made by the organisation around the Nashville Barbecue friends, namely Arlie and Joyce Bragg and Christina McGee from the livestock show of Lebanon .

The second World Barbecue Championship was held along with the beautiful two days in concurrence with the very big livestock show held in Lebanon every year.

The Friday championship was made to resemble the European style championships and Saturday was the day of the US champions.

Winner of the second World Barbecue Championship was Paradise Ridge on a Pit by Klose with team chef Charley and Buddy Babb from Nashville Tennessee . All team members and judges in USA were pleased by the grateful hospitality of the Americans, because most of them were for the first time ever in America and therefore best advertisers for the country tourism.

A lot of other smaller and bigger championships have been held in the meantime around the globe. Rolf visited several of them together with his girlfriend Valérie who won in the meantime several championships. Very special was the event in Poland . Being invited by the organisers Janusz Stanzyk to attend the championship in Zakopane (paradise in the polish mountains ). Kurt Scheller chief at the Sheraton Warschau was the main adviser and contact to make the connection work between the east of Europe and the Swiss. The event was in the rain but a great success. The polish people seemed to be so happy with the fact that they are affiliated to a world body, and gave of their best.

The 500 year old concept of the “Kappler Milksoup ” that might help to make more peace on the planet, please see the atachment Kappler Milksoup .

Dear reader, thank you for your patience in reading along with me this story about developing the trend for peace and friendship through the medium of Barbeque throughout the world. I hope you found my overview of the origins of the organisation interesting and one of merit for generations of Barbecuers to come. A story of merit should Rolf ever decide to write a book about it’s origins.

Yours Valérie Schmid Miss World-smile

Neuhausen at the Rhinefalls Switzerland May 2001

Mission for Food and Free

The date for the foundation of the World Barbecue Association was formed quickly with Carol Wells from the USA as Vice president.

Alfred Zollinger was the Financial controller made responsible, Markus Zimmermann for communication and file guide, and a few others gave their foundation vote to the day president Markus Zimmermann, to elect Rolf Zubler for the first World Barbecue Association President, this happened at the number one Hotel and Restaurant Fischerzunft in Schaffhausen, on the 3rd of January 1996.

At this time some very good friends came together with Rolf and its Chairman Erich Schulthess, a veritable crowd of grill enthusiasts ‘started making nails with real heads’: Markus Zimmermann as contact to USA, knowing Carolyn Wells from KCBS and Donna Myers from New York, Robert Schai project leader and computer specialist, Rolf’s longest friend since his childhood.

Urs Hellstein publisher, Maya and Robert Rubli , Rolf’s sister and brother in law, Alfred Zollinger UBS banking director as financial genius and a lot of great people that made this first ever European Barbecue Championship happen.

Within all of these people the spiritual virus of World Barbecue began.

The first European Barbecue Championship was mainly sponsored by Coop, a national distributor in Switzerland , Jack Daniels Lynchburg Tennessee and IWC International Watch Company located at Schaffhausen at the Rhinefall in Switzerland . The whole group of helpers and workers were sponsoring their time and a lot of spirit to promote this first ever barbecue event.

We had special guests like Donna Myers from Holmdel New Jersey President of the BIA (Barbecue Industry Association USA), Joe Davidson better known as the producer of Oklahoma Joe from Stillwater USA, best chefs from Denmark and Belgium. 12 countries were coming in total 32 teams competing at the first European Barbecue Championships. More than 10 TV stations reported the event to everybody's surprise. Donna Myers gave birth to the World Barbecue Association by giving the WBQA flags to the 5 continental ladies that were here to collect their continental flag. The ceremony was so emotional and overwhelmingly warm-hearted, that all people saved this moment in their hearts.

The TV presentation by Heinz Margot from the Swiss main TV station explained and fulfilled by his impression every moment that he believed in the what was taking shape, knowing Rolf and his friends only for some hours, that the day will come when the sign of the World Body will be as popular as the five rings of the Olympics.

After 3 days of great weather, thousands of spectators, a foundation ceremony for the World Barbecue Association with the fire brought from the sky through a parachutist and more than 50 journalists, these first European Barbecue Championships became the event of the year for the whole region.

By surprise, Rolf was asked by various TV stations if they are allowed to come again next year. Not knowing Rolfs behaviour in never do the same thing twice, e specially when it was so successful. Rolf said in his moments then that he experienced ultimate joy at he success of what he and his friends had achieved and that he would make the first ever World Barbecue Championships on the 9/9/1999. Not even knowing what day of the week this date would fall.

Back at work and in the meantime involved a fast reconciliation of all that had happened and as a result all the fees for hosting the event were covered.

This dear reader is the end of our beginning, Rolf thought that as the time passed the memories of the media might forget the given dates he had set in Dachsen at the Rhinefall. Yet this was not to be.

The invitation of the first European Champion from Austria to the Jack Daniels invitational Championships in Lynchburg was the next great event for the truly very young organisation to become fulfilled. Markus Zimmermann was organising a huge trip to and in the States. The Lynchburg event showed the Europeans what Barbecue is all about. Not one score could be won at this first time outside a Europe Championship. But never the less, the teams from Switzerland , Germany and Austria with its European Champion did learn a great deal in the States.

Markus and Rolf took the chance and visited the Barbecue Industry Annual Meeting at La Holla San Diego to meet all the big bosses of the industry. The Weber people liked the video brought to the members, most. Weber was the main sponsor of grills at the first European Barbecue Championship in Switzerland . Realising that America is not Europe, Markus and Rolf were happy to at least have the vocal positiveness of the meeting, but also being informed that USA could not at that time foresee a stable structure to any Barbecue venture coming from Europe, effectively a ‘here to day and gone tomorrow’ ethic was relayed – understandable yet soon to be dispelled.

The European Championships went ahead with the Second European Championship being held in Wels Austria in 1997 made and organised by Johann Stabauer President of the Austrian Barbecue Association and personal friend of Rolf, 1998 was in Germany Pforzheim the third, organised by the man last called top do so in Germany, whenever nobody can do it Helmut Jurende, butcher shop owner and man of influence would step into the fireingline. The year after in Holland Raalte being the forth, made through the publisher Klaas Dijkstra and his wife Monice.

Various country championships established in the various countries made the work in the WBQA body much more challenging yet Rolf and his friends were working day and night to satisfy the country representatives, by this time 12 country connections had been made.

Meanwhile Rolfs plan to establish his Swiss Dream Beef, a unique new and very successful slaughtering and producing technique, developed during his time working as a meat scientist at the University of Kabete and Njoro Kenia, that will make a revolution in the meat trade was being worked upon.

UHU named Urs Hellstein, Rolfs ghostwriter came again and again with the requests from the media and TV stations asking how far the first World Barbecue Championship had progressed through Rolf and his friends, and how can they help to form teams to fulfil the demand..

The Swiss Barbecue Association was the organisation that had the focus to make it happen, at this time Sepp Blatter was elected as FIFA world President. Sepp is Swiss and therefore the press were often teasing him by saying that it is Sepp Blatter against Rolf Zubler . Rolf at eh tiem was not only the World President, he was also in charge of the Swiss and the European Barbecue Associations. Rolf very quickly made a quick and effective decision. Christian Anderegg a Swiss national and accredited marketing specialist gave his word to work as the second Swiss President with the target to make the first World Barbecue Championship happen.

So it was that Budgeting and organising began. Luzern in Switzerland was willing to be the place of the first World Barbecue Championship. Christian organised several meetings with good friends out of his branch, to establish a great first world event in Switzerland . Several visits were made in Luzern and even the mayor of the town was infected by the growing barbecue virus.

Only the man in responsible at the lake where it would take place was against the event. He insisted that if the football club of Luzern would play in the upper league, he would need the space for car parking. Several meetings were made to sort that problem out, until the mayor of the building department started asking to change the date of the venue. Several suggestions were made by the organising committee, but every other date had another failure through the same narrow minded individual, until Rolf decided in the middle of the meeting with all these important men of the town Luzern, that this town was not fully committed to the hosting an event of this nature and withdrew his event from their consideration, soon to be followed by his friends and supporters with the mind to seek out an other more positive venue foe a world event.

UHU again was active already before Rolfs decision was made, he had suspected beforehand that this might have come about so he had maintained communications with Zürich, Bern , Lugano and Geneva who were still on the list as potential hosts, but time was running out.

As well the Tourismus Director Raphael Enzler was putting gin his input in together with the mayor Josef Hartmann of Wil /Toggenburg in the region of the big lake in the eastern part of Switzerland . This region seemed to be ideal. It was so refreshing to have so many nice people willing to make this first step towards the historic formation of this now classic event.

An organising committee of the WBQA and the local county was made. The budget of which meant that the SBA president decided to retire from providing his input as it seemed to be unachievable to bring 1 ,5 Million Swiss francs together to cover the costs. Again Markus Zimmermann and Rolf were standing taking the mantle for this event. Josef Hartmann mayor of the town Wil and Rolf Zubler officiated over a committee of only 15 persons, and amazing fete as he also had to maintain his 13-hour job at Neuhausen and his time was very limited to achieve all the organisation he wished.

The date of the 9.9.99 came closer and closer with funding only really coming in 2 months before the start. Rolf and his friends never gave up and went for the best that they could, even if the financial chief in the committee was changed every now and again through the immense financial commitment and risk factor.

It was through his belief in Living the life of luck that Rolf brought together the unforgettable meeting of the 30th May 1999 at the Restaurant Hof zu Wil. It was to be a historical benchmark in the world of barbecue together with Markus Zimmermann from Cactus Jack, they stated that whoever wished to back out at that time was given the opportunity to do so, yet those that were to stay had to commit to the very highest of standards. Quickly savings of more than 500'000 Swiss francs were made and became effective with the request to all members of the committee to make the best out of the remaining resources they could.

In all over 70 teams entered for the First World Barbecue Championships in wil.

At 9hour 9minutes and 9 seconds on the 9th of the 9th 1999 huge shots were being fired over the town by old canons setting off the start of these the first world barbecue championships.

The official video made by a professional company does not even portray half of the emotions running through, and many that saw it wished they had been there. It was wonderful, the music in the style of the old warriors of the town, together with hundreds of children with country flags, horses, wagons and all the competition teams wandering through the old medieval town to the place of the championship. Quite unforgettable.

Friday the 10th of September, again a lovely day with so many people coming to Wil from all over the world and infecting all the participants withtheir spirit of friendship. It was there that the second annual general meeting of the WBQA was held. All continents were there and voted for their future in harmony, led by the WBQA and its mission to make people happy.

Saturday, the day of the Amateur World Barbecue Championship. The day was sunny and hot, like no other day in the whole of the Swiss summer, the amateurs gave their bests, not knowing that the professionals could do any better.

The announcement of the first Amateur World Champions, the Cactus Ladies with its team chef Monika Meier from Switzerland was great. The Champions party afterwards was even greater. Thousands of people mixed with the international crowd of Barbecuers from all over the world, The First World Mister Barbecue - Dani Rice from Texas, Miss Switzerland Anita Burri , the world smile lady Valerie Schmid , the smile of the soccer world championship Seoul South Korea and a lot more beautiful people made the evening to a place where happy people just had to be.

Sunday, the 12th of September 1999 , the day of results for the organising committee. Urs Küttel the man in charge fo scoring evaluation, Marcel Kraus the chief of all the judges and all the many hundreds of helpers from the township of Wil under the guidance of Mike Holenstein and Rafael Enzler and the people of valley of Toggenburg gave their best. The day went past like a Whirlwind with no queries, no bad words, just fun amongst happy people, the announcement of the first World Champion was so emotional that even the media people couldn’t talk anymore.

Winner of the first World Barbecue Championship 1999 was Beringer Dream Team Switzerland/USA with the team chef Thom Krieger alias Gourmet Thom from Zug Switzerland .

The medias distribution response reached over a Billion officialyl counted contacts and was exaggerating even our our fantasy.

The sponsors were happy, we too.

The first World Barbecue Championship was mainly sponsored by:

Stadt Wil and Tourismus Toggenburg

Cactus Jack, Schweizer Fleisch, Golden Games, Eggers Catering, Tele Top, Radio 7, Wiler Nachrichten and various private sponsors who wished to remain anonymous. A start was made.

The second World Barbecue Championships were made by the organisation around the Nashville Barbecue friends, namely Arlie and Joyce Bragg and Christina McGee from the livestock show of Lebanon .

The second World Barbecue Championship was held along with the beautiful two days in concurrence with the very big livestock show held in Lebanon every year.

The Friday championship was made to resemble the European style championships and Saturday was the day of the US champions.

Winner of the second World Barbecue Championship was Paradise Ridge on a Pit by Klose with team chef Charley and Buddy Babb from Nashville Tennessee . All team members and judges in USA were pleased by the grateful hospitality of the Americans, because most of them were for the first time ever in America and therefore best advertisers for the country tourism.

A lot of other smaller and bigger championships have been held in the meantime around the globe. Rolf visited several of them together with his girlfriend Valérie who won in the meantime several championships. Very special was the event in Poland . Being invited by the organisers Janusz Stanzyk to attend the championship in Zakopane (paradise in the polish mountains ). Kurt Scheller chief at the Sheraton Warschau was the main adviser and contact to make the connection work between the east of Europe and the Swiss. The event was in the rain but a great success. The polish people seemed to be so happy with the fact that they are affiliated to a world body, and gave of their best.

The 500 year old concept of the “Kappler Milksoup ” that might help to make more peace on the planet, please see the atachment Kappler Milksoup .

Dear reader, thank you for your patience in reading along with me this story about developing the trend for peace and friendship through the medium of Barbeque throughout the world. I hope you found my overview of the origins of the organisation interesting and one of merit for generations of Barbecuers to come. A story of merit should Rolf ever decide to write a book about it’s origins.

Yours Valérie Schmid Miss World-smile

Neuhausen at the Rhinefalls Switzerland May 2001

Mission for Food and Freedom

 

 

 

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